MD Pictures, an Indonesian production house known for purchasing adaptation rights from viral social media stories, is utilizing this strategy as a way to increase their potential audience reach. CEO Manoj Punjabi stated that anything interesting on social media, such as TikTok and Instagram, acts as if it were a book to them. Therefore, they are more eager to adapt stories that have already gone viral or are widely known by the public. Punjabi believes that this increases the potential for success. MD Pictures is preparing for the release of Sewu Dino on April 20, 2023, and Punjabi is optimistic about the film’s prospects. He believes that it has the potential to perform just as well as KKN di Desa Penari, which is currently the highest-grossing film in Indonesia’s box office.
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